RESULTS

In a true fusion of coast-to-coast collaboration, MOFILM’s creative director and A&Os director, Branden Morris, together sculpted a visionary concept that redefines the future of flavor – one that bursts with awe and wonder. Because, let’s face it, nothing compares to the sheer joy of finally savoring non-dairy Reddi-Wip.

Producer Heather Duncan embarked on a relentless search for the perfect actor, combing through countless auditions before finally finding "the one". Sourcing the location in Los Angeles was a blast, and the production design team took the experience to the next level, transforming a simple idea into something extraordinary. DP Jeff Nolde created an elevated morning with dazzling light.

Then, there was the challenge of bringing Bekki to life. Daniel Leary, our in-house "Can make anything" genius, took on the task of 3D printing, wiring, and adding a mini computer to bring her to life, with the help of the talented British actress Claire Vousden. How many versions did it take? Let’s just say the process was... an adventure. And while Bekki may have evolved through many forms, the original still resides in the hallowed halls of Reddi-Wip's offices, eternally listening... waiting... watching.