CLIENT: Six Flags
AGENCY: Infinite
CREATIVE DIRECTOR: Tim McCarthy
AGENCY PRODUCER: Val De Fex
DIRECTOR: Branden Morris
PRODUCER: Heather Duncan
DP: Jeff Nolde
Elevated UGC was the secret sauce of this campaign. We stripped away the polish, leaving it raw yet micro-refined — the perfect blend of real and curated. The best part? Handing cameras to actors and just telling them, "Go have fun!" The results were always a delightful surprise, capturing moments that felt pure and unfiltered. Oh, and the real kicker? We had to engineer a camera light and tough enough to stay on our director’s hand while he went on roller coasters with the actors. Safe to say, he lost track of how many coasters he conquered in 2024.
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