RESULT

Alright, we all have our fears—Fright Fest and… AI. The Infinite Agency took both of those fears and blended them into an unforgettable commercial. Our job? To bring this otherworldly concept to life. We headed to Arlington, Texas, and spent a couple of days and nights filming at Six Flags Over Texas. We timed the exterior shots perfectly to capture the last slivers of daylight before nightfall.

Casting was a blast as we searched for the perfect screams that conveyed terror in all its forms. And then, of course, we had to strap cameras to the actors. DP Jeff Nolde and Director Branden Morris put the body rigs and cameras through countless tests, tweaking them until we found a setup light and comfortable enough for the actors to run in—while being chased by clowns, no less.

Once Infinite merged the real world with the AI universe, sound designer Wes Poland and his team worked their magic, bringing the visuals to life with an eerie, immersive soundscape. What does AI sound like? Wes had a blast making that question come to life.

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